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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
 | Title :Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Product Group : Book Type : Paperback Price : $7.83  |
Product Description
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
Product Details
| Author | Paco Underhill |
| Binding | Paperback |
| Edition | Upd Rev |
| Feature | ISBN13: 9781416595243 |
| Condition: New | |
| Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed | |
| ISBN | 1416595244 |
| IsEligibleForTradeIn | 1 |
| Label | Simon & Schuster |
| Manufacturer | Simon & Schuster |
| NumberOfPages | 320 |
| PublicationDate | 2008-12-30 |
| Publisher | Simon & Schuster |
| Studio | Simon & Schuster |
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